Platform reflects Arya’s belief that the future of artificial intelligence depends on better experiences, not simply more tools
PALO ALTO, CA – Xelta.ai has introduced an AI-native creative operating system that brings more than 90+ artificial intelligence models into one connected workspace, marking a major step in co-founder Vishal Arya’s vision to make advanced AI easier and more practical to use.
The platform reflects the perspective of Xelta.ai co-founder Vishal Arya, who believes the next generation of successful AI companies will be defined not only by the models they develop or integrate, but by how effectively they make those capabilities useful and accessible.
“When we started building Xelta.ai, our goal was never to create another AI tool,” Arya said. “We wanted to remove the complexity of working across multiple platforms by bringing the world’s leading AI models into one intelligent workflow. This allows creators and enterprises to focus on their ideas and desired outcomes rather than the underlying technology.”
That vision shaped Xelta.ai’s unified design, which brings writing, image generation, video production, editing, voiceovers, localization, publishing and automation into one connected workspace. Instead of requiring users to manage separate tools and technical processes, the platform coordinates the technology behind the scenes to help users move from an idea to finished content more efficiently.
That philosophy is built into Xelta.ai, an AI-native creative operating system that brings more than 90 AI models into one connected workspace. Rather than requiring users to move between separate applications for writing, image generation, video production, editing, voiceovers and publishing, Xelta.ai brings these functions into one unified content workflow. This helps shorten production cycles, reduce tool-switching and technical complexity, and improve collaboration by allowing teams to manage the entire creative process within a single environment.
At the center of the platform is Content Flow™, Xelta.ai’s proprietary orchestration engine. It coordinates models such as Seedance 2.0, Seedance Pro, Kling O3 Pro, Wan 2.6, FLUX Kontext, Gemini 2.5 Flash, Stable Diffusion 3.5 and GPT Image Edit across different stages of content production.
Through a single prompt, users can develop scripts, storyboards, images and cinematic videos before editing, localizing, publishing and automating the resulting content within the same environment. The platform is designed for filmmakers, creators, entrepreneurs, educators, marketing teams, media companies and enterprises. By bringing every stage of content production into one platform, Xelta.ai helps organizations accelerate campaign delivery, maintain brand consistency, streamline localization and scale content creation across global markets.
Arya’s approach is based on the belief that AI should remove barriers rather than create additional complexity. Through Xelta.ai, advanced models are organized around practical outcomes, allowing users to focus on what they want to create instead of determining which individual tools and technical processes are required.
This perspective also guides features such as Xelta Cut™, an AI-powered editing tool for video stitching, enhancement and post-production. The platform supports the creation of trailers, comics, animated stories, visual effects, digital humans, avatars and advertising materials.
Its Microdrama Creator can produce multi-episode short-form narratives from a single input while maintaining consistency across characters, scenes and storylines. Developers and enterprise teams can also access Xelta.ai through MCP, CLI, API integrations and automated workflows.
Arya brings more than 24 years of experience in broadcast, telecommunications and technology infrastructure, including senior positions at DIRECTV, AT&T and Tata Play. He co-founded Xelta.ai with Manavi Singh as the flagship product of MatchBest Group.
Headquartered in Palo Alto, Xelta.ai supports research, engineering and product development through a Global Capability Center and an AI-focused Center of Excellence. The company’s broader international presence supports Arya’s goal of building technology that can serve creators, professionals and organizations across industries and geographic markets.
For Arya, the long-term measure of Xelta.ai’s success will extend beyond the number of models it offers. It will be measured by the creators enabled, businesses transformed and opportunities created as more people gain practical access to advanced artificial intelligence. Looking ahead, Xelta.ai aims to become the AI-native creative operating system powering the next generation of creative work, enabling creators, businesses and enterprises worldwide to transform ideas into high-quality content through one intelligent, unified experience.
About Xelta AI
Xelta AI is a Palo Alto-based generative Operating System that enables creators, businesses and enterprises to transform ideas into high-quality digital content through a unified AI-native experience. The platform brings together advanced AI capabilities for content generation, filmmaking, advertising, design, voice, social media, publishing and workflow automation within a single intelligent workspace. Designed to simplify creative workflows and accelerate content production, Xelta AI serves creators, agencies, educators, marketers and enterprises worldwide. Xelta AI is available on web, iOS and Android. Learn more at https://xelta.ai.
Media Contact
- VISHAL ARYA
- Xelta LLC
- +1 3106666073
- ceo.office@matchbest.ai
