The upcoming Jackson State vs. Grambling State matchup at Allegiant Stadium will celebrate HBCU excellence, tradition, and community impact
LAS VEGAS, NEVADA — The Las Vegas HBCU Classic, managed and promoted by Position Sports, today announced Procter & Gamble (P&G) as the title sponsor and The Stephen Lackey Family of Companies (SLFC) as the presenting sponsor of the 2025 Las Vegas HBCU Classic. The highly anticipated matchup between Jackson State University and Grambling State University will take place on Saturday, October 25, 2025, at Allegiant Stadium.
Created through a partnership between the Raiders, Legends Global, Russ Potts Productions, Inc., and the Las Vegas Convention and Visitors Authority (LVCVA), the P&G Las Vegas HBCU Classic presented by The Stephen Lackey Family of Companies will celebrate the legacy, culture, and excellence of Historically Black Colleges and Universities (HBCUs). The event will bring together students, alumni, and fans from across the nation to highlight the significance of HBCUs in higher education and athletics.
“It is an honor for The Stephen Lackey Family of Companies to serve as the presenting sponsor of the Las Vegas HBCU Classic,” said Stephen N. Lackey, founder and managing partner of SLFC. “Our mission has always been to leverage business success to create meaningful community impact. Supporting HBCU athletes and institutions reflects our ongoing commitment to education, opportunity, and empowerment.”
As the marketing and public relations partner for the event, Position Sports plays a central role in supporting outreach, sponsorship activation, and media engagement for the Las Vegas HBCU Classic. The agency continues to help elevate collegiate sports and community events that promote inclusion and legacy-driven storytelling.
Travel packages and tickets for the 2025 Las Vegas HBCU Classic are available at allegiantstadium.com/lvhbcuclassic
Fans can follow @lvhbcuclassic on X and Instagram for event updates, team features, and behind-the-scenes coverage.
About Position Sports
Position Sports is a sports marketing and event management agency specializing in brand strategy, sponsorship activation, and experiential campaigns across major collegiate and professional sports properties. The firm partners with organizations nationwide to create impactful, culturally relevant experiences that connect brands with audiences through the power of sports.
Media Contact:
Patrick O’Connell
Position Sports
mediarelations@positionsports.com
